Meet Stratos, your cards connected. The Stratos Bluetooth Connected Card™ simplifies your wallet by combining all of your 'plastic' cards including credit, debit, loyalty, membership and gift cards into a single, simplified experience.
HERBST worked with Ann Arbor, Michigan based startup Stratos, Inc., to design and refine the industry’s first smart payment card that works everywhere traditional cards are accepted.
The Stratos technology is remarkable, almost defying physics in a credit card thin form factor (less than 1mm thick!) that houses state-of-the-art integrated circuitry with LED illumination for a seamless, almost magical experience.
The HERBST team worked with renowned physicist and Stratos founder Thiago Olson, to envision a design strategy that would be both iconic and intuitive. A unique blend of technology and art...
Design Challenge: Create a "digital all in one" card, card reader, & package design that will:
1. Appeal to US target market including: anyone looking to make smarter and more secure payments -- with the benefit of consolidating your cards into one. Initially, Stratos Card needed to appeal to tech savvy consumers, frequent travelers and business professionals. However, the goal is to bring the benefits of a connected card to the masses because connected cards provide value for all consumers.
2. Meet the Brand ID of premium, approachable, trustworthy, smart, simple/easy, “cool/hip”, modern, strong and secure.
3. Intuitive, easy to understand card design that will showcase unique card features including: touch sensors, temporary card suggestions, dynamic Dual Stripe technology for 100% point of sales compatibility.
4. Design a card reader and package that creates a unique, complimentary "unboxing" experience.
5. Stand out from the billions of "plastic" credit, debit and gift card clutter that exists in the US.
6. Support the positioning of a higher end mobile wallet offering.
7. Create a product design that can be manufactured and cost-effectively massed produced.
A modular system that organizes and grows. Hyve is a home for all of life’s little things.
Inspired by nature. HYVE is:
CONFIGURABLE = hexagonal geometry allows HYVE to be arranged to fit your space
LOCKING = 'Quick-Clip' system allows HYVE elements to snap together
SCALABLE = HYVE elements can be infinitely added to the system
REVELAR is a revolutionary device that will change the way we assess and manage our health.
A collaboration with Liquid Agency and Pulse Health, we will be announcing the official launch late 2014.
Cue is a revolutionary new device that connects you to your health at the molecular level. Simply load a cartridge and add a sample to access deep information about your body, on demand and on your schedule.
Discover every day how activity, food, and sleep shape your body's story. And achieve meaningful, daily improvements to tell a new one.
wired.com called CUE A Beautiful At-Home Medical Device That Cuts Out Trips to the Doctor.
The art of science.
Load a cartridge. Collect a sample with the Cue Sample Wand. Slide it into the cartridge. A few minutes later, your health information is wirelessly delivered to your phone. The effortless simplicity of this process drives and informs everthing we do, because it enables everything you can do with Cue.
This uncompromising focus on user experience led us to develop incredible new technology. Cue’s advanced, composite microfluidic system and state-of- the-art biosensors convert a biological sample into digital information, resulting in a level of power and sophistication never before seen in a consumer device.
Cue is packed with sensors and powered by impressively smart electronics designed by Cue. And all of this innovation is packaged inside a timeless form that’s as essential as the information you get from it.
HerbstProdukt worked with the CUE team to envision a user experience that simplified the complex science behind the technology. The solution is an intuitive, powerful engagement with the user that is approachable and articulate.
Visit cue.me for more info on this revolutionary product
Protection that's simply magnetic. The Logitech Protection+ system blends precision engineered protection with effortless handsfree mounting. Built for the Apple i6 the case architecture features a polycarbonate exterior shell with a TPR rubber-matrix skin that encapsulates a ferrous metal mounting plate, and offers high-level impact protection that exceeds Military Spec: STD-810 G.
The system works with a minimalist suction mount that utilizes an effortless twist-lock and patented magnet array which allows for hands free headsup navigation and visibility while driving. Additionally, with the integration of a small metal adapter plate the magnetic mount can be used with most cases on any smartphone.
Smart phone. Smart case. Smart system.
If you like to move fast and think on your feet...get in touch!
We're always looking for talented designers and interns to join our team in Santa Cruz and Chicago.
A love of water helps too...
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All images used with permission from Linn Bergbrandt.
Modular desktop organizational system. Designed for AMAC Plastics with Eric Pfeiffer of PfeifferLab.
photo credit: Eric Pfeiffer
Photo credit: Will Hunter
Location: the Wharf, Santa Cruz CA
Advanced home music server. Glass touchscreen with a machined aluminum body, the ONE integrates with a modular speaker architecture for whole-home audio.