The Originals cropped.jpg
Client Logos X-01.png
The Originals cropped.jpg

Historic


Innovation Pioneers

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SCROLL DOWN

Historic


Innovation Pioneers

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We are a design, brand and strategy consulting agency that began innovating in 1962.  

 

 

We collaborate with established and aspiring brands that share our innovative spirit.

 
Client Logos X-01.png

Clients


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Clients


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We are design thinkers and doers united in our passion to define, design and realize innovation.

Herbst is led by the iconic father & son design team of Walter and Scot Herbst between their Chicago and Silicon Valley offices.  Walter founded his first design firm HLB in 1962 and in addition to being the Chairman and Chief of Operations at Herbst today he is the Director of the Masters in Product Development (MPD) graduate studies program at Northwestern University.  Business Week magazine referred to Walter as one of the "Father's of Product Design" and granted him status as one of the Best of the Decade for his contribution to the modern product design landscape.  Son Scot is the hands-on Creative Director of Herbst and runs the Silicon Valley office.  Walter and Scot share over 230 patents and have won numerous design awards for their innovative work across healthcare, consumer tech, housewares, hardware and furniture.        

People


People


WALTER HERBST 

COO, Partner

Will Hunter

Senior Design Lead

Scot Herbst

Creative Director, Partner

Deana McDonagh

Director of Insights

Zac Garfield

Branding and Graphics 

Maurice Bray

Product Design