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Discover and Define


Process.

Driven.

Innovation.

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Discover and Define


Process.

Driven.

Innovation.

 

We help articulate your brand's Core Values 

 
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Core Out of Box


Core Out of Box


 

To seamlessly blend Brand and Design into a single powerful experience

 
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Skills


Skills


 

With a dynamic Method that makes sense of the Madness

 

Research +
Insights

Harvesting hidden value.

ETHNOGRAPHIC RESEARCH

retail RECONNAISSANCE

Trend Analysis

Cultural Modeling

Strategy +
Design Framing

Turning insights into opportunities.

strategy and definition WORKSHOPS

CONCEPT BRAINSTORMING

OPPORTUNITY MAPPING

MARKET SEGMENTATION

CONSUMER ARCHETYPE

market sizing & modeling

BRAND EQUITY ARTICULATION

Product Design +
Visual Design Language

Thinking broadly and building a powerful narrative.

STORYBOARDING

CONCEPTualization

3D CAD

PROTOTYPING

HUMAN FACTORS

USER INSIGHTS + PREFERENCES RESEARCH

APPEARANCE MODELS 

Color/ Material/ Finish Specification & Design control

Visual Design Language (VDL DNA)

 

 

Brand Identity

Creating a holistic point of view.

CORE VALUE + ATTRIBUTES ARTICULATION

Voice & Tone

Naming

Logo 

Visual System

retail & point of sale

 

 

Packaging +
Out of Box Experience

Delivering a seamless experience.

Packaging Conceptual Development

Graphics & Brand Application

Prototyping and OOBE simulation

Package engineering & Structure Design

Material Selection

Sampling

Sourcing, Production, Fulfillment

 

 

Digital Media

Making virtual real.

UI/UX ARCHITECTURE

MOBILE

WEB

PROTOTYPING

DEVELOPMENT

VIDEO

Engineering +
Technical Development 

Converting big ideas into reality.

DESIGN FOR MANUFACTURE (DFM)

MECHANISM DESIGN

MECHANICAL PROTOTYPING AND PROOF OF CONCEPT 

PRODUCTION PART DESIGN

FEA

ELECTRICAL LAYOUT, DESIGN AND ENGINEERING

ELECTRICAL PROTOTYPING AND PRODUCTION

MANUFACTURING SUPPORT

 

 

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Medical + Life Sciences

Merging science and design.

DEVICE DESIGN

HUMAN FACTORS

MECHANICAL ENGINEERING

ELECTRICAL ENGINEERING

SOFTWARE

PROTOTYPING

FDA DESIGN CONTROL

REGULATORY COMPLIANCE

510K, CLASS I/II/III

 

IP Support

Protecting innovation.

COUNSELING

PROVISIONALS, FILINGS, MAINTENANCE

PATENTS, COPYRIGHTS, TRADEMARKS

DESIGN, UTILITY, METHOD

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Madness Prototypes


Madness Prototypes