CONNECTED HIFI SYSTEM
Design / Branding
DESIGN & BRAND STRATEGY
Herbst worked with NATIV to design a product and brand that celebrates the purity and honesty of uncompressed, high quality sound. Designed to be centrally accessed and live on display in your home, NATIV is the heart of your music. Made from aircraft-grade aluminum, Asahi glass and machined American wood, NATIV evokes the attributes of an honest, natural and premium brand. The networked music player features a stunning 11.6” touchscreen LCD and up to 4TB capacity. It puts all your music at your fingertips, from your favorite music services like Apple Music, Spotify and Tidal to music on your computer, NAS or smartphone. And it is the world's first high-res music player to play music videos right on your TV, via HDMI or wirelessly through Google Cast.
Simply connect Nativ Vita to your A/V receiver or USB DAC. Or stream directly to your wireless speakers and headphones. In spectacular quality.