DRIVE SLEEK

for WeBoost

WEBOOST FINAL-01.png
 

CELL SIGNAL BOOSTER SYSTEM for vehicles

 

Industrial Design  /  Design Language

 

OPPORTUNITY

Our aging telecommunications infrastructure has forced us to compromise.  Dropped calls and slow data is too often an acceptable part of our daily routine.  In the home.  In the car.  We've become accustomed to unreliable connectivity.  

INSIGHT

A system that takes the pain and heartache out of connectivity issues, and turns our cell phone into the reliable, lighting fast state of the art device it was intended to be.  But with a series of accessories and a multi-device installation the design and usability have to beautiful and totally seamless.  If the system is complex or visually unappealing you've lost your audience.   

DESIGN STRATEGY

Herbst worked with the Wilson Electronics on a communication architecture that allows your cell phone to access communications towers to amplify your cell signal, up to 32x faster.   

The system relies on a roof-mounted magnetic antenna, and internal booster and a cellphone cradle that delivers and further refines the signal to the user.  Due to the multi-component nature and installation sequence of the system, it was critical that Herbst worked to simplify the engagement and make the experience seamless and simple.  

Herbst created a visual design language for the WeBoost brand that is clean, refined, approachable and powerful and acts as a foundation to modernize the design DNA of this progressive technology as the brand evolves and grows in the future. 

RESULTS

Recently launched,  WeBoost has begun seeing the results of their powerful new design DNA with rapidly increasing sales and new user adoption across the country.  

IN THE PRESS

"Looks hot.  Blazing speed."  WIRED
"If you own a phone, you need this."   TECH CRUNCH