Smart Water Meter for the Intelligent Home


Product Design / Naming / Branding / Packaging / Strategy



Technology has streamlined so many aspects of our lives by providing insights from how we exercise to how energy efficient our homes are.  And yet our household water use remains mysterious, complex and impossible to manage.    


How do we create a system that monitors your household water consumption, analyzes your daily water rhythms, and with that clarity gives you total control over every aspect of your water use to help you save $$ and be a better steward of the environment?


Herbst worked with Calliope Waterworks to define and execute a design and brand strategy that converted an ultra-complex concept and technology into something simple, approachable, beautiful and broadly appealing.  
Iconic in it's familiar maritime form, BUOY takes inspiration from the floating marine aid which helps people navigate and course correct.  A buoy is safe, reliable, helpful and filled with insights!     
BUOY simply installs onto your water main and allows you to shut off your home's water from the app, and investigate any leaks when you return. It's great for preventing damage from burst pipes and it's also helpful for the everyday leaks that are wasting your water and your money. 
Buoy also provides deep insights which tell you how you're doing relative to your neighbors to help you meet your water district's goals and get your water bill under control without making big sacrifices to your lifestyle. 


2017 Edison Award (Energy and Sustainability)


"BUOY is the key that unlocks control of our most precious resource."  CNET
"Save money.  Save the planet.  And look stylish doing it.  I'm in!"  TIME