Herbst worked with Calliope Waterworks to define and execute a design and brand strategy that converted an ultra-complex concept and technology into something simple, approachable, beautiful and broadly appealing. Buoy simply installs onto your water main and allows you to shut off your home's water from the app, and investigate any leaks when you return. It's great for preventing damage from burst pipes and it's also helpful for the everyday leaks that are wasting your water and your money. Buoy also provides deep insights which tell you how you're doing relative to your neighbors to help you meet your water district's goals and get your water bill under control without making big sacrifices to your lifestyle.
"Buoy Labs is the first acquisition by Resideo, spinoff from Honeywell" - Business Insider
Buoy's design is as smart on the outside as it is within: it shows your water usage in real time so you can take control of your water budget and stop paying for water you're losing to slow leaks.
Buoy stops leak damage by notifying your phone app where you can shut off your water remotely, or automatically. Like a harbor buoy that prevents accidents, 93% of water damage insurance claims could be avoided by using the Buoy leak detection device with remote shutoff.
By creating a playful and welcoming design language, Herbst shows that using Buoy's data means you can keep using water for the fun stuff — greens lawns or long showers — and be responsible without sacrificing your lifestyle.
