For somewear Labs


world's smallest satellite hotspot



Whether on a casual hike, a weekend getaway or a remote back-country excursion, we all want to feel connected to our lives for sharing moments and peace of mind if we ever need assistance.  Satellite communications enables us to get away and stay connected, but existing systems are large, clunky and extremely expensive.  


To create a simple, lightweight mobile solution that significantly reduces the size of a satellite hotspot accessory and decouples the hardware from the user interface to harnesses the power of your smartphone while utilizing our hardware to provide seamless coverage whether you're meeting up with friends in the backcountry, getting conditions from the local ranger or calling in some backup.


Herbst worked with Somewear Labs to envision an iconic and intuitive brand and product solution that can deliver the promise of seamless, simple satellite connectivity anywhere in the world.

Designed for those who love the escape, Relay is a miniature satellite hotspot that keeps you connected.  From deep in the mountains to far offshore, Relay gives you the connectivity you need in the smallest package possible.   


Somewear's mobile app makes sharing information during an adventure easy. Find out about local conditions or just check in with someone back home. We're still trying to prove that the app added at least five years to our mothers' lives.


Somewear uses satellite technology to bring you connectivity even in the most remote locations. Leveraging the Iridium satellite network, Somewear offers worldwide coverage to keep your adventures limitless.