A hero shot of the Herbst Produkt office, featuring bright natural light, several desks, and clean, colorful products sprinkled throughout.

We are designers and dreamers, united in our passion to innovate.

A drone shot of the Herbst team surfing in Santa Cruz


Consider us an extension of your team as we openly communicate with you about possibilities and constraints while guiding your project towards success.

The Herbst team iterating on a water bottle design

problem solvers

Design is about both form and function, which is why we only create concepts that are ready for the real world - meeting tangible needs with a realistic production strategy - while still pushing the frontiers of innovation.

Iterations and 3D prints of Slice tools laid out on a wooden table

and strategists

Every product needs a compelling, easily understandable story to capture attention. We help you break through the noise with a magnetic brand, name, and imagery.

The Herbst team brainstorm and iterating together
A surfer walks along Santa Cruz's Steamer Lane

On the innovative edge of Silicon Valley, the vast Pacific and giant redwoods inspire us to think big and push beyond traditional boundaries.

Scot Herbst sailing on the Pacific
Santa Cruz mountains and trees
Herbst Produkt team walking to the beach to surf together
A mother and baby whale swimming
A lifestyle shot of the Herbst team working together in the office

Our vibrant seaside design lab is built to synthesize bold ideas and grow noteworthy brands.

Shelves in the Herbst office displaying clean, colorful product designs and several design awards
The Herbst maker space, featuring a 3D printer, ample whiteboard space, and a crafting table.
Scot and the team working together on a new design idea

Our team

Walter Herbst, PhD

COO, Partner

Business Week refers to Walter as one of the "Fathers of Product Design" and the Best of the Decade for his contribution to the design landscape.

OG founder / houseboat dweller / captain / visionary / energizer bunny

Scot Herbst

Creative Director, Partner

A national design award nominee, Scot brings a unique Environmental Economics perspective to every sailboat excursion.

fearless leader / seasider / service dog dad / radical composter / mountain bike shredder

Will Hunter

Senior Design Lead

An enthusiast of overlooked everyday objects, Will has a deep appreciation for Canadian indie rock and dairy farms that happen to dish out ice cream.

visual storyteller / idea enabler / puck player / potato chip connoisseur / generous listener

Elisabeth Kooi

Senior Designer

Taller than you might expect, Elisabeth can often be found efficiently biking to the office, improvising hymns on the piano, or trying to save an indoor plant.

human calipers / designated DJ / submarine sculptor / kombucha gal / voice of reason

Erin Kennedy

Graphic & UX Design Lead

When Erin is not creating in all kinds of mediums, you can usually spot her climbing to the very top of a feature of the natural landscape.

sewist / lepidopterophile / jane of all trades / pixel coaxer

Jeff Servaites

Director of Engineering

In all kinds of weather, Jeff spends his day mountain biking, skiing, and building a house. All at the same time.

DIYer / feasibility filter / servo motor / Lithuanian / mechanical magician

Jamie Servaites

Senior Engineer

Animal lover and passionate cyclist, Jamie’s favorite part of designing engineering solutions is hearing a client say “that is so cool”.

enginerd / cyclist / detail diligent / competitive / vertically gifted

Catherine Cooney

Director of Brand & Navigation

When she’s not kerning type, Catherine loves to spend time on a misty mountain. Her favorite part of design is the beginning.

human color wheel / puddle jumper / never italic, often bold / polinator friendly

Leo von Boetticher

Design Wunderkind

A true Santa Cruzian at heart, Leo's colleagues describe him being as diligent as he is adventurous.

surfer / Swabian / cake baker / fact finder / world traveler


Director of HR

Florence doesn't let digging up new projects distract her from her side gig as a professional service dog.

animal advocate / professional napper / tennis player / mood booster

Awards & recognition

We create inspiring work, recognized by the best.