As if it wasn't hard enough, heart surgery takes place in the dark. What started as a human factors consultation about colors in the dimly lit lab, turned into a years long partnership with 15+ different surgical departments of Edwards Lifesciences, the leader in heart valve replacement and repair. Herbst has executed the industrial design of both open heart and minimally invasive surgical tools. Offering a holistic design approach that captures every stage of a medical product's development, Herbst follows through from early concepting to mechanical engineering for manufacture. Our naming capabilities, packaging design, animations, and rendered images for marketing or training purposes bring the device to life.
"With FDA approval of the Pascal Precision system, U.S. clinicians now have an additional option for treating patients with severe mitral regurgitation." - Cardiovascular Business
The intent of the Visual Design Language is to provide a direction for best practices without constraining innovation. Engineers can quickly select from this library of human-factors approved handle shapes, controls, and graphic communication for a premium user experience.
Herbst provided usability guidelines that flag potential human factors issues early in the design process. Creating consistency across all of the devices in Edwards' portfolio is critical to physician user experience and patient safety.
From concept sketches, to mechanical engineering and usability testing, to physician training animations and packaging - the multidisciplinary Herbst team takes Edwards surgical devices and accessories to the finish line.
