Core Launch



Core Launch


April 2019

PATTERN wins top honors at Edison 2019

PATTERN DX took home top honors winning Gold at the Edison Awards ceremony in NYC last week. PATTERN (formerly Klaris Diagnostics) is an Austin, TX based medical diagnostics company with a disruptive approach to human diagnostics. The PATTERN system was announced at the JP Morgan Medical Conference in San Francisco in January, with the industrial design and brand identity designed by Herbst.

Being recognized with an Edison Award has become one of the highest accolades a company can receive in the name of innovation and business. The awards are named after Thomas Alva Edison (1847-1931) whose inventions, new product development methods and innovative achievements that changed the world, garnered him 1,093 U.S. patents and made him a household name around the world.

The ballot of nominees for the Edison Awards was judged by a panel of more than 3,000 leading business executives including past award winners, academics and leaders in the fields of product development, design, engineering, science and medical.

Huge congrats to the entire PATTERN team in Austin: Nick, Kyle, John, Dave, Ross, Matt, Erin, Clare…you guys rock! Very excited for you.

Learn more about our work with PATTERN here

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April 2019

Buoy Labs is acquired (!)

Honeywell spinoff Resideo Technologies, Inc. (NYSE: REZI) has acquired Buoy Labs, based in Santa Cruz, California. Designed and branded by Herbst, Buoy produces an innovative Wi-Fi enabled solution that tracks the amount of water used in a home, integrating smart software and hardware that can identify potential leaks and intervene to prevent them through its subscription-based app services. Alot of sweat equity to float this boat, huge congrats to all of our friends at Buoy!  

Learn more about our work with Buoy here.

See the full press release.

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August 2018

Cue Health Completes $45MM Series B Financing

Herbst designed the Cue device in collaboration with Cue Health Inc.  a healthcare technology company developing a range of diagnostic products for professionals and consumers. The company has raised $45MM in Series B financing which will be used to complete development and fund the initial set of FDA 510(k) clinical studies for Cue’s first set of diagnostic products.  

Cue also announced a $30 million funding contract from U.S. Department of Health and Human Services’ Biomedical Advanced Research and Development Authority for development and regulatory validation of over-the-counter and professional use influenza and respiratory pathogen cartridges to help manage seasonal and pandemic influenza.

Congrats to the team!

Learn more about our work with Cue here

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July 2018

We Get Sparked

Partner Scot Herbst was proud to be invited to jury the 2018 Spark Int'l Design and Architecture Awards in San Francisco this month. Held annually at the innovative Autodesk Gallery in SF the Spark Int'l Awards receive global submissions from across the US, Europe, India and Asia and curate many of the very best in design. Some of Herbst's designs have been independently recognized by the Spark Jury and we are honored to contribute to the Spark legacy.

Special thanks to: Britt Ashcraft (Ashcraft Design), Harnish Jani (BCG Global Ventures), Sasha Tseng (Sashapure), Klaus Tritschler (BMW Designworks), Peter Kuchniki (Spark), Mike Nuttall (IDEO), Tom White (Los Angeles Cleantech Initiative) and John Guenther (HP).



June 2018

Buoy Hits the Water

We're really excited to get wet with our custom designed Buoy surfboards! The range of high performance epoxy boards were hand-shaped by Bob Pearson and his world-class team, in collaboration with Herbst who designed the branding, graphics and hardware for Buoy, the award-winning Smart Water Device. A former top-ranked professional surfer Bob Pearson founded Pearson Arrow in Santa Cruz in 1976 and is regarded as the premier surfboard shaper in the world. It's a real honor to collaborate with Bob on this project, and we're really excited to see Buoy's out on the water!

Learn more about our work with Buoy here





April 2018

Walter Herbst: Inducted as a Fellow into National Academy of Inventors

We're so proud to announce that our fearless leader Walter Herbst was recently inducted into the National Academy of Inventors! Walter was made a full Fellow of the NAI In a ceremony in Washington DC presided by Andrew Hirshfeld, the Commissioner of the US Patent and Trademark Office (USPTO).   

The NAI Fellows Program was established to highlight inventors who have demonstrated a prolific spirit of innovation in creating or facilitating outstanding inventions that have made a tangible impact on quality of life, economic development and the welfare of society. Election to NAI Fellow status is the highest professional distinction accorded solely to academic inventors.

Way to go Walt!  You'r'e an inspiration to us all.



January 2018

We're Wired

Wired Magazine generously selected us for the December cover and a full feature titled "Cyberspace Station."  Core had a great launch last year and we're anxiously awaiting some exciting product announcements shortly in '18.  As always congrats to the Symantec team for supporting innovation and making this thing real!    

Learn more about our work with Symantec here

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November 2017

Herbst claims 2 spots on Time's Best Inventions List

As we wrap up the year we're happy to give a big congrats to our team and partners for being recognized in this years Top 25 Best Inventions list just published in the December issue of Time Magazine.   Norton Core was selected as a must own appliance for its ability to “keep homeowners safe and secure,” as quoted by our good friend and terrific partner Ameer Karim, Symantec’s VP of consumer IoT security.

And big congrats to the entire Molekule team led by Jaya, Dilip, Peter and the entire Goswami family for following through with such a remarkable technology.  

Cheers to a great and "inventive" 2017!





October 2017

Herbst published in the Design Management Institute

Partner Walter Herbst teamed up with our Director of Insights, Deana McDonagh to synthesize and publish a seminal article on the pedagogy of higher education in the field of design management.  The duo worked tirelessly to explore the subject of Master's education in design around the globe to unearth insights into the programs that are shaping the design leaders of tomorrow.  

Read the complete article here...

As always we're so very proud of Walter and everything he continues to accomplish in his illustrious design career.  

Special thanks to DMI for encouraging our collaboration.  The Design Management Institute (DMI) is an international membership organization that connects design to business, to culture, to customers—and to the changing world. Founded in 1975, DMI brings together educators, researchers, designers, and leaders from every design discipline, every industry, and every corner of the planet to facilitate transformational organizational change and design driven innovation.  

May 2017

Gold + Silver + Silver = Edison 2017

Team Herbst turned out for a black-tie event at the historic Bowery Bank in NYC last week to receive a series of awards for innovation and design over the past year.  Norton Core won Silver in Networking, Buoy took home a Gold in Environmental Science and Molekule received Silver in Product Design.  Special thanks to Ameer Karim of the Symantec team who made the trip and celebrated with us. Thanks to the non-profit Edison Awards and big congrats to all who helped in making this happen!

April 2017

There's a Doctor in the house!

Founding partner Walter Herbst officially completed his PhD this month!  Finishing a grueling 4 yr odyssey, the tireless design icon just returned from the UK where he completed his dissertation with Coventry University, a leading international school for graduate design studies. Walter's insatiable curiosity and pursuit of design knowledge led him to create a collaboration between Northwestern University and Coventry, U.K. where he studied insights and trends of graduate design curricula around the globe.  

We're so very proud of Walter and all that he's continued to achieve in his 50+ years in design.  Way to go Walt!  

February 2017

Herbst wins 3 Edison Awards in '17

Herbst Produkt is selected to receive multiple 2017 Edison Awards for innovation in three product categories including: 
BUOY Smart Home Water Meter in Energy and Sustainability
NORTON CORE Secure WiFi Router in Consumer Electronics
MOLEKULE Molecular Air Purifier in Applied Technology

“Thrilled to have some of our innovative collaborations recognized,” said Walter Herbst, Chairman for Herbst Produkt.  “This years Edison Awards are evidence that our team is doing great work and contributing to the growth of some amazing companies."
Selected from over 4000 global submissions and hundreds of finalists that made it into the medal round, the winners were announced early February and will be formally awarded during the black-tie Edison Awards Gala in New York City in April.  The Edison Awards are the culmination of an annual, international competition designed to honor excellence in new product and service development, marketing, human-centered design and innovation.

The Edison Awards namesake, Thomas Alva Edison (1847-1931), was an American-born inventor and businessman. Over the course of his life, Edison was awarded a staggering 1,093 U.S. patents for market-disrupting technologies such as the electric light bulb and phonograph.

January 2017

Norton Core: launched @ CES 2017!

Herbst and Symantec are proud to officially reveal the efforts of a multi-year collaboration, with the unveiling of Norton Core at the Consumer Electronics Show in Las Vegas.
Long the leader in security software Core is Symantec's (NASDAQ SYMC) first ever investment in physical hardware, and is hoping to create a lasting and impactful hardware division that will ignite a design and development renaissance at the growing Fortune 500 company headquartered in the heart of Silicon Valley.   
Herbst worked with Symantec to bring Core to life, from inception to launch, and weave together an emotional thread through brand development, hardware, packaging and strategy.
Off to a great start, the Wall St. Journal named CORE to it's list of Top 10 Innovations at the largest consumer technology trade show in the world where this year over 20,000 new products were unveiled.  

See the results of our effort here

Learn more norton.com/core

August 2016

Lumee System: Winner of 2016 Edison Award

Huge congratulations to the Profusa and Herbst teams that were given the prestigious Edison Award for their LUMEE monitoring system.  
The Edison Awards honor excellence in new product and service development, marketing, design, and innovation. The Edison Award is one of the most prestigious accolades a company can receive for innovation and business success. The nominees for the Edison Awards were judged by a panel of over 3,000 business executives, including past award winners, academics, and leaders in the fields of design, engineering, science, and medicine.

“On behalf of all our dedicated employees, investors, and board of directors, we are honored to receive this award of distinction from the Edison Awards judging committee,” said Ben Hwang, Ph.D., Profusa’s chairman and chief executive officer. “And a special thanks to Scot Herbst of Herbst Produkt for their elegant mix of design and science to make the Lumee Oxygen Sensing System a reality. This award serves to further our commitment to developing transformative technology and products that improve the quality of life for people in health and disease.”

See the project here


June 2016

Slice Ceramics: partners with Tesla Motors

San Jose CA based Slice Inc. recently signed a partnership with automotive innovator Tesla Motors, in supplying their production facilities with Slice ceramic tools.  Slice founder T.J. Scimone was granted behind the scenes access to the Tesla assembly plant in Fremont CA where a number of Slice tools will be in rotation, helping Tesla innovate and manufacture safe and efficiently.

Over half of Fortune 1000 companies currently use Slice ceramic tools from Boeing to The Gap, to stay safer and optimize efficiencies in manufacturing and shipping.

Learn about our work with Slice here

April 2016

WAVE: Winner of 2016 Int'l Housewares Innovation Award

We've always participated in the annual International Housewares Show each spring at Chicago's McCormick Center, and we were thrilled to be given this years Innovation Award for our work with Fusion Brands on the Wave Nest.
Wave is emblematic of our design philosophy in converting complex challenges into simple, meaningful solutions for a broad audience.

Learn more about the Fusion Brands + Herbst collaboration here  

March 2016

Herbst Produkt nominated as Honoree for 2016 National Design Award

Herbst has been designing products since the '60's, when design icon Walter Herbst founded his consultancy in Chicago.  Walter and son Scot have been working together for the past fifteen years, and were honored to be considered for this years National Design Award hosted by the Smithsonian National Design Museum in Washington D.C.

Herbst Produkt Chairman Walter Herbst said "this is a great honor, even to be considered in this genre means alot to all of us."  
For the nomination Walter submitted many of his lasting contributions to design including the Roomba, Microsoft X-Box and his iconic design for the first whiteout pen for Liquid Paper in the '80's.  

Learn more about Herbst and our design history here

January 2016

Stratos in (and on) Wired!

Our Stratos connected smart payment card graced the cover of this months Wired magazine and was featured with a nice writeup from the Stratos headquarters in Ann Arbor, Michigan.  CEO and founder Thiago Olsen gave Wired the backroom tour of their technology lab and product development center and shared insights into the joys and sorrows of the tech startup life.  

Learn more about our work with Stratos here