Core Launch



Core Launch


January 2018

We're Wired

Wired Magazine generously selected us for the December cover and a full feature titled "Cyberspace Station."  Core had a great launch last year and we're anxiously awaiting some exciting product announcements shortly in '18.  As always congrats to the Symantec team for supporting innovation and making this thing real!    

Learn more about our work with Symantec here

Wire Cover.jpg

November 2017

Herbst claims 2 spots on Time's Best Inventions List

As we wrap up the year we're happy to give a big congrats to our team and partners for being recognized in this years Top 25 Best Inventions list just published in the December issue of Time Magazine.   Norton Core was selected as a must own appliance for its ability to “keep homeowners safe and secure,” as quoted by our good friend and terrific partner Ameer Karim, Symantec’s VP of consumer IoT security.

And big congrats to the entire Molekule team led by Jaya, Dilip, Peter and the entire Goswami family for following through with such a remarkable technology.  

Cheers to a great and "inventive" 2017!





October 2017

Herbst published in the Design Management Institute

Partner Walter Herbst teamed up with our Director of Insights, Deana McDonagh to synthesize and publish a seminal article on the pedagogy of higher education in the field of design management.  The duo worked tirelessly to explore the subject of Master's education in design around the globe to unearth insights into the programs that are shaping the design leaders of tomorrow.  

Read the complete article here...

As always we're so very proud of Walter and everything he continues to accomplish in his illustrious design career.  

Special thanks to DMI for encouraging our collaboration.  The Design Management Institute (DMI) is an international membership organization that connects design to business, to culture, to customers—and to the changing world. Founded in 1975, DMI brings together educators, researchers, designers, and leaders from every design discipline, every industry, and every corner of the planet to facilitate transformational organizational change and design driven innovation.  

May 2017

Gold + Silver + Silver = Edison 2017

Team Herbst turned out for a black-tie event at the historic Bowery Bank in NYC last week to receive a series of awards for innovation and design over the past year.  Norton Core won Silver in Networking, Buoy took home a Gold in Environmental Science and Molekule received Silver in Product Design.  Special thanks to Ameer Karim of the Symantec team who made the trip and celebrated with us. Thanks to the non-profit Edison Awards and big congrats to all who helped in making this happen!

April 2017

There's a Doctor in the house!

Founding partner Walter Herbst officially completed his PhD this month!  Finishing a grueling 4 yr odyssey, the tireless design icon just returned from the UK where he completed his dissertation with Coventry University, a leading international school for graduate design studies. Walter's insatiable curiosity and pursuit of design knowledge led him to create a collaboration between Northwestern University and Coventry, U.K. where he studied insights and trends of graduate design curricula around the globe.  

We're so very proud of Walter and all that he's continued to achieve in his 50+ years in design.  Way to go Walt!  

February 2017

Herbst wins 3 Edison Awards in '17

Herbst Produkt is selected to receive multiple 2017 Edison Awards for innovation in three product categories including: 
BUOY Smart Home Water Meter in Energy and Sustainability
NORTON CORE Secure WiFi Router in Consumer Electronics
MOLEKULE Molecular Air Purifier in Applied Technology

“Thrilled to have some of our innovative collaborations recognized,” said Walter Herbst, Chairman for Herbst Produkt.  “This years Edison Awards are evidence that our team is doing great work and contributing to the growth of some amazing companies."
Selected from over 4000 global submissions and hundreds of finalists that made it into the medal round, the winners were announced early February and will be formally awarded during the black-tie Edison Awards Gala in New York City in April.  The Edison Awards are the culmination of an annual, international competition designed to honor excellence in new product and service development, marketing, human-centered design and innovation.

The Edison Awards namesake, Thomas Alva Edison (1847-1931), was an American-born inventor and businessman. Over the course of his life, Edison was awarded a staggering 1,093 U.S. patents for market-disrupting technologies such as the electric light bulb and phonograph.

January 2017

Norton Core: launched @ CES 2017!

Herbst and Symantec are proud to officially reveal the efforts of a multi-year collaboration, with the unveiling of Norton Core at the Consumer Electronics Show in Las Vegas.
Long the leader in security software Core is Symantec's (NASDAQ SYMC) first ever investment in physical hardware, and is hoping to create a lasting and impactful hardware division that will ignite a design and development renaissance at the growing Fortune 500 company headquartered in the heart of Silicon Valley.   
Herbst worked with Symantec to bring Core to life, from inception to launch, and weave together an emotional thread through brand development, hardware, packaging and strategy.
Off to a great start, the Wall St. Journal named CORE to it's list of Top 10 Innovations at the largest consumer technology trade show in the world where this year over 20,000 new products were unveiled.  

See the results of our effort here

Learn more norton.com/core

August 2016

Lumee System: Winner of 2016 Edison Award

Huge congratulations to the Profusa and Herbst teams that were given the prestigious Edison Award for their LUMEE monitoring system.  
The Edison Awards honor excellence in new product and service development, marketing, design, and innovation. The Edison Award is one of the most prestigious accolades a company can receive for innovation and business success. The nominees for the Edison Awards were judged by a panel of over 3,000 business executives, including past award winners, academics, and leaders in the fields of design, engineering, science, and medicine.

“On behalf of all our dedicated employees, investors, and board of directors, we are honored to receive this award of distinction from the Edison Awards judging committee,” said Ben Hwang, Ph.D., Profusa’s chairman and chief executive officer. “And a special thanks to Scot Herbst of Herbst Produkt for their elegant mix of design and science to make the Lumee Oxygen Sensing System a reality. This award serves to further our commitment to developing transformative technology and products that improve the quality of life for people in health and disease.”

See the project here


June 2016

Slice Ceramics: partners with Tesla Motors

San Jose CA based Slice Inc. recently signed a partnership with automotive innovator Tesla Motors, in supplying their production facilities with Slice ceramic tools.  Slice founder T.J. Scimone was granted behind the scenes access to the Tesla assembly plant in Fremont CA where a number of Slice tools will be in rotation, helping Tesla innovate and manufacture safe and efficiently.

Over half of Fortune 1000 companies currently use Slice ceramic tools from Boeing to The Gap, to stay safer and optimize efficiencies in manufacturing and shipping.

Learn about our work with Slice here

April 2016

WAVE: Winner of 2016 Int'l Housewares Innovation Award

We've always participated in the annual International Housewares Show each spring at Chicago's McCormick Center, and we were thrilled to be given this years Innovation Award for our work with Fusion Brands on the Wave Nest.
Wave is emblematic of our design philosophy in converting complex challenges into simple, meaningful solutions for a broad audience.

Learn more about the Fusion Brands + Herbst collaboration here  

March 2016

Herbst Produkt nominated as Honoree for 2016 National Design Award

Herbst has been designing products since the '60's, when design icon Walter Herbst founded his consultancy in Chicago.  Walter and son Scot have been working together for the past fifteen years, and were honored to be considered for this years National Design Award hosted by the Smithsonian National Design Museum in Washington D.C.

Herbst Produkt Chairman Walter Herbst said "this is a great honor, even to be considered in this genre means alot to all of us."  
For the nomination Walter submitted many of his lasting contributions to design including the Roomba, Microsoft X-Box and his iconic design for the first whiteout pen for Liquid Paper in the '80's.  

Learn more about Herbst and our design history here

January 2016

Stratos in (and on) Wired!

Our Stratos connected smart payment card graced the cover of this months Wired magazine and was featured with a nice writeup from the Stratos headquarters in Ann Arbor, Michigan.  CEO and founder Thiago Olsen gave Wired the backroom tour of their technology lab and product development center and shared insights into the joys and sorrows of the tech startup life.  

Learn more about our work with Stratos here