Go Proudly.


7.7 billion humans on planet earth. We ALL share one common trait — we pee. Several times a day. And many of us suffer from a clinically diagnosed condition called ‘nocturia’ which leaves us sleepless and vulnerable throughout the night as we are forced to get out of bed and use the bathroom every few hours. Risks of this haphazard un-lit ritual can include stubbed toes, bonked noggins or worse — trips and severe falls. One team comprised of a female doctor and patient set out to address this common need, and in the process discovered a vast untouched landscape of urinals, toileting and shower support products desperately in need of design with dignity.


"Make no mistake, the Loona is bonafide assistive technology." - Forbes

red dot design award
IF design award
wall street journal
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home goods design
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Home health care products that actually belong in your home.

ergonomics design
marketing graphics design
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product packaging design
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From naming to ID and packaging, we designed a user experience that instills confidence and dignity at every stage.

design inspiration
design sketching brainstorm ideation
design concepts
prototyping medical device design
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colorways cmf ergonomics
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You've done way crazier things than pee in this.

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product packaging, copy, marketing design
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